American singer Beyonce, has won a long standing legal battle to trademark her daughter’s name, Blue Ivy.
This was confirmed on December 31 by The Trademark Official Gazette, granting the global superstar exclusive rights to her daughter’s name, after 12 long years of legal battle.
The battle began in 2012 when Beyoncé and Jay-Z filed for the trademark shortly after Blue Ivy’s birth.
This was to prevent others from profiting off their daughter’s name.
The filing faced resistance from wedding planner Veronica Morales, who had used “Blue Ivy Events” for her business since 2009.
However, the U.S. Patent and Trademark Office ruled in 2020 that the event company’s name and Blue Ivy’s name were distinct, dismissing Morales’ objections.
In 2023, Beyoncé renewed her trademark application but encountered another hurdle when a Wisconsin boutique claimed the “Blue Ivy” logo. After the boutique failed to oppose the filing, Beyoncé’s legal team proceeded, marking the final stages of her successful claim.
“Within 30 days of the publication date, any party who believes it will be damaged by the registration of the mark may file a notice of opposition (or extension of time) with the Trademark Trial and Appeal Board,” the documents said.
If no objection is filed, Beyonce’s lawyers will finally be issued a Notice of Allowance.
The name being trademarked could have massive potential for the family as they continue to carve out a showbiz career for Blue Ivy.
They have registered the name to cover everything from toys and sporting goods to furniture and even computer and software products.
When challenging the previous ruling, Beyonce’s team argued that “no reasonable consumer would ever suffer any form of confusion when encountering the Cited Logo, which is used with one small shop in Fish Creek, Wisconsin, an unincorporated community with a population of approximately 997 people.”
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Beyonce’s husband, Jay-Z, initially claimed in an interview with Vanity Fair in 2013 that he and his wife wanted the trademark to stop others from cashing in.
He said, “People wanted to make products based on our child’s name, and you don’t want anybody trying to benefit off your baby’s name.
“It wasn’t for us to do anything; as you see, we haven’t done anything.”
The couple also has seven-year-old twins, Rumi and Sir, and have two pending trademarks for their names.
Now, Blue Ivy is stepping into the spotlight and following in her parent’s footsteps, and she could be set to profit from her name if the trademark is approved.
Fans have been seeing a lot more of Beyonce and Jay-Z’s daughter, as she performed with her mom in Texas for the halftime show during the game between the Baltimore Ravens and the Houston Texans.
She also had the whole family support her for the premiere of Disney’s Mufasa: The Lion King, in which she voices the character Princess Kiara.
The October filings also read: “When the mark is used by Applicant to sell goods and provide services affiliated with Ms. Blue Ivy Cater, the public will rightfully perceive the mark as connected to and affiliated with her and her superstar parents, Mr. Carter and Mrs. Carter.”
