Elon Musk’s X (formerly Twitter) has increased the subscription price for its Premium+ plan globally, with users in Nigeria set to pay one of the highest fees by 51%. This is the largest price hike since Elon Musk bought the platform in 2022.
According to X, the Premium+ subscription, which completely removes ads for users, among other features, will now cost Nigerian users N34,000 monthly, up from N22,550.
This increment varies by country as subscribers in the United States will now pay $16 from the $22 that it was, representing a 37.5% increment,
The European Union prices rose to €21 from €16 monthly, while Canada will see Premium+ rates climb to $29 from $20, a 45% increment.
As announced via statement, price increase ranges based on location with markets such as Nigeria, Turkey, and India being the most impacted. With a 51 per cent increase, Nigerian users will now subscribe to ₦34,000 monthly, up from ₦22,550. Likewise, the annual subscription for the same plan will now go for ₦354,000.
The company, in a stated that the price adjustment, said the increment took effect for new subscribers on December 21, 2024, stating that, “If you’re an existing subscriber and your next billing cycle starts before January 20, 2025, you’ll be charged at your current rate; otherwise, the new rate will begin with your first billing cycle after that date.
For new subscribers, the new price will be immediately activated once they subscribe to the Premium service.
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“We’re updating the X Premium+ subscription price on December 21, 2024. New subscribers will pay the updated price starting that day. If you’re an existing subscriber and your next billing cycle starts before January 20, 2025, you’ll be charged at your current rate; otherwise, the new rate will begin with your first billing cycle after that date,” the statement reads.
However, the price increment did not affect the lower Premium subscription plan which still costs only N3,650 per month in Nigeria and N38,500 annually.
The social media company explains that existing subscribers whose new billing cycle starts before January 20, 2025, will be charged at their current rate. However, the new rate will apply beginning with the first billing cycle after that date.
The statement also mentioned that the prices for each company varies.
“Prices may vary by location, applicable taxes, and your payment method’s fees. For any questions, please message X Premium.”
Explaining the reasons for the price increment, X said the new pricing reflects the increasing changes to the platform, which include Ads-free, more features, and supporting creators.
It mentioned that, X Premium+ is now completely ads-free which now provides an uninterrupted browsing service. Secondly, Premium+ subscribers will enjoy higher priority support from @Premium. This includes access to new features such as Radar and higher limits on Grok AI models.
Likewise, it expressed that its supporting creators’ model will now reward content quality and engagement rather than ad views alone. The company said that the hike in subscriptions helps fuel its services for a more enhanced system.
“Your Premium+ subscription fee contributes to this new, more equitable system where creator earnings are tied to the overall value they bring to X, not impressions of ads,” it added.
However, the price increment did not affect the lower Premium subscription plan which still costs only N3,650 per month in Nigeria and N38,500 annually.
